Starting Fresh in New Eden: What Exordium Means for New EVE OnLine Players

Seal-clubbing is a time honored tradition. It is the online digital gaming equivalent of hazing; of putting newbs on the frat pledge line and putting them through the ringer. In truth, it is much less “congenial” than that, if I can use that term even in reference to frat hazing (which tells you just howContinue reading “Starting Fresh in New Eden: What Exordium Means for New EVE OnLine Players”

Microcenter Isn’t the Victim—They’re the Scalper Now

I had some other thoughts for the title of this blog post: “PC Parts Aren’t Disappearing—The Media Just Wants You to Think They Are” “Fear Sells: How Games Media Helped Justify 100% PC Part Markups” “Stop Paying Panic Prices: The Truth About DIY PC Costs Right Now” “This Isn’t a Shortage—It’s a Narrative (And It’sContinue reading “Microcenter Isn’t the Victim—They’re the Scalper Now”

Another Studio, Same Market: Why New Game Companies Keep Missing Reality

Nope. This doesn’t make any sense. And it is exactly what I am talking about is part of the industry problem. What am I on about? Today, GameRant reported that Jason Blundell opened a new studio, Magic Fractal. This is the third studio he has opened in 5 years. None of which have shipped aContinue reading “Another Studio, Same Market: Why New Game Companies Keep Missing Reality”

How America’s Middle Class Built the Gaming Industry—And Why It’s Fracturing Now

I first presented this discussion on my own podcast on March 31, 2026 – The Games Memo for 3/31/2026 – The Uncomfortable Truth About Gaming Affordability And presented it a second time on April 1, 2026 on a second show – Are Video Games Becoming a Luxury Item?! Events were triggered in the mid-1960s thatContinue reading “How America’s Middle Class Built the Gaming Industry—And Why It’s Fracturing Now”

Welcome to the Suck: Console Players Meet the PC Market Reality

“To be successful, games need to be on every platform.” “The most successful games are multiplatform” => They are also the ones that tend to be cross-generational. If you’ve been playing the games that supposedly “everyone plays” while they “ignore exclusives” and believe “exclusives don’t matter”, then a persistent cross-generational state of affairs in aContinue reading “Welcome to the Suck: Console Players Meet the PC Market Reality”

After DLSS5: Is There Really an Opening for AMD?

Is the door open for AMD to mount an offensive in the wake of nVidia’s DLSS5 announcement last week? Here’s the tale of the tape over the past few GPU generations. And my outlook on the objective impact of last week’s announcement. RDNA 5 maybe starts rolling out the end of this year, but moreContinue reading “After DLSS5: Is There Really an Opening for AMD?”

On The Future of Gaming [or We’re All Niche Now]

On niche markets. The advantage of console is when it hits the tipover point where people benefit at scale from mass adoption. But I think the gaming market is becoming more and more a niche of niches. Skinny verticals having very disparate needs and price points. So the industry will have to, in aggregate, adoptContinue reading “On The Future of Gaming [or We’re All Niche Now]”

How Project Helix Could Wind Up Being a Very Anti-Consumer Convergence Device

If the console function is just for BC, then Xbox is asking you to pay a premium for the reward of buying a digital replacement for the Xbox Series X you already own, and then charging you an addl tax b/c they say you also need a PC to go along with it, b/c theyContinue reading “How Project Helix Could Wind Up Being a Very Anti-Consumer Convergence Device”

Cheap RAM Was the Anomaly, Not the Rule

Consumer DIY ram prices peaked in 2018, and then fell to all-time lows, rising in 2020 and then stabilizing up to about 2022, remaining steady ever since. the current sticker shock in 2025/26 is more about feeling disrupted after a historical period of unprecedented value, but these prices, or rather the super-cycle of consumer DIYContinue reading “Cheap RAM Was the Anomaly, Not the Rule”

Marathon’s Gamble: MMO Thinking in a PvP Extraction Space

From the Windows Central article by Brendan Lowry: “Given that Bungie‘s upcoming Xbox, PC, and PS5 sci-fi FPS Marathon is itself an extraction shooter, you’d be forgiven for thinking that its main source of inspiration came from established and popular entries in the genre like Escape from Tarkov or Hunt: Showdown. According to the game’sContinue reading “Marathon’s Gamble: MMO Thinking in a PvP Extraction Space”