Xbox lowered the price of Game Pass today. But the truth behind the facade is different than some will be lead to believe. While Call of Duty comes out of the service for the first year of any new version (by which time it will be value-less as the multiplayer community will have moved onContinue reading “This Isn’t a Game Pass Discount—It’s a Pricing Experiment”
Tag Archives: marketing
On The Future of Gaming [or We’re All Niche Now]
On niche markets. The advantage of console is when it hits the tipover point where people benefit at scale from mass adoption. But I think the gaming market is becoming more and more a niche of niches. Skinny verticals having very disparate needs and price points. So the industry will have to, in aggregate, adoptContinue reading “On The Future of Gaming [or We’re All Niche Now]”